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Last updated: 23 June 2026
This Privacy Policy explains how Gadget Mill Limited (“we”, “us”, “our”) collects, uses and protects your personal information when you use our website and sell your devices to us. We are the “data controller” responsible for your personal data.
Who we are
- Gadget Mill Limited (registered in England & Wales, company number 11302192)
- Registered office: 115 Morley Road, London, E10 6LH, United Kingdom
- Email: [email protected]
- Phone: 020 3974 2231
The information we collect
When you sell a device to us or use our website, we may collect:
- Contact & account details – your name, email address, postal address and phone number.
- Order details – the device(s) you are selling, condition, quote value and order history.
- Device identifiers – such as IMEI or serial numbers, used to verify ownership and check devices against loss/theft registers.
- Payment details – the bank or payment account information you give us so we can pay you for your device.
- Technical & usage data – IP address, browser type, and how you use our site, collected via cookies and analytics (see “Cookies and analytics”).
- Marketing preferences – whether you have consented to receive marketing emails.
How and why we use your information
| What we use it for | Our lawful basis |
|---|---|
| Processing your trade-in, receiving your device, and paying you | Performance of our contract with you |
| Verifying device ownership and checking against loss/theft registers (e.g. CheckMEND) to prevent fraud and handling stolen goods | Legal obligation and our legitimate interests in preventing crime |
| Customer service and keeping you updated on your order | Performance of our contract; legitimate interests |
| Accounting, tax and record-keeping | Legal obligation |
| Sending you marketing emails about our offers and services | Your consent (which you can withdraw at any time) |
| Improving and securing our website | Legitimate interests |
Marketing
We will only send you marketing emails if you have asked us to (for example by ticking the marketing box at checkout). You can withdraw your consent and unsubscribe at any time using the link in any marketing email, or by emailing us at [email protected]. Withdrawing consent will not affect any trade-in or service communications we need to send you about your order.
Who we share your information with
We do not sell your personal data. We share it only where necessary with:
- Loss/theft verification services (e.g. CheckMEND) to check devices.
- Payment providers and banks, to pay you for your device.
- Delivery and postal services where relevant to your order.
- Our website, hosting, email and analytics providers (including Google) who process data on our behalf.
- Review platforms (e.g. Trustpilot), only where you choose to leave a review.
- Law enforcement or other authorities where we are legally required to do so.
Some of these providers may process data outside the UK; where they do, we take steps to ensure your data is protected by appropriate safeguards.
Cookies and analytics
Our website uses cookies and similar technologies, including Google Analytics (via Google Tag Manager), to understand how the site is used. Non-essential cookies are only set with your consent, which you manage through our cookie banner. For more detail, please see our cookie settings.
How long we keep your information
We keep your personal data only for as long as necessary for the purposes above. Order and transaction records are kept for as long as required to meet our legal, accounting and tax obligations (generally six years). Marketing consent records are kept while you remain subscribed and for a reasonable period afterwards as proof of consent.
Your rights
Under UK data protection law you have the right to:
- access the personal data we hold about you;
- ask us to correct inaccurate data;
- ask us to delete your data in certain circumstances;
- object to, or ask us to restrict, certain processing;
- request a copy of your data in a portable format;
- withdraw consent to marketing at any time.
To exercise any of these rights, email [email protected].
How to complain
If you have concerns about how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date.